SaaS clipping campaign brief template

The brief

Replace the [bracketed] parts with your own details. The starter rate, budget, cap and keep-live period are suggestions; change them to suit you.

[Product] — short clips from our demo videos

Cut 15–45 second vertical clips that show one problem [Product] solves and the moment it gets solved on screen.
Approved source videos (clip only from these): [https://www.youtube.com/watch?v=YOUR_VIDEO_ID — replace with your links]
Show the product UI on screen within the first 3 seconds. Keep the founder or presenter audible: add captions, no voice-over replacing them.
Call to action: end on "link in bio" and put [your signup link with a UTM tag] in your bio, so signups can be tied to clips.

Campaign rules (every clip must follow these):
- Pay: $1.00 per 1,000 verified views. Total budget $300.
- Disclosure: every post must say it is paid. Turn on the platform's paid-partnership / branded-content label AND write #ad (or "Paid partnership with [brand]") in the caption or on screen. Don't present yourself as an unpaid fan or customer.
- Music: use original audio or a track from the platform's Commercial Music Library / business sound library only. No trending or label-owned songs, even if the app lets you add them.
- No watermarks: no personal watermark, handle overlay or editing-app logo on the video. Clips with a watermark are rejected and not paid.
- Footage: use only our footage from the approved videos. Don't add TV, film, sports or other creators' clips, memes or stock footage you don't have the rights to.
- Originality: every clip must be your own new edit (your own hook, captions and cut). No re-uploading a clip someone else made, and no posting the same clip on several accounts.
- Keep it live: each paid post must stay public for at least 60 days after it is paid. Posts deleted, archived or made private before then break the campaign rules.
- Real views only: don't buy views, likes, comments or followers, use bots or engagement pods, or post from fake accounts. Only verified views are paid — views are verified before payout through several checks on a fixed schedule.
- Audience: we are paying to reach viewers in [your target countries]. Post in English, and post from an account whose audience is mainly in those countries.
- Cap: one creator can earn at most $50 per clip in this campaign, so the budget reaches more creators.
- Brand safety: no hateful, sexual, violent, political or shock content, and don't post this campaign on accounts that publish that kind of content.
- Claims: only say what is on our product page. No made-up results, health, money or price claims, and don't describe using the product unless you actually have.
- Rejected and not paid: clips that break any rule above, use the wrong source, or are low quality (blurry, cut-off audio, wrong aspect ratio).