← All free brand tools

Free tool · no sign-up needed

Campaign brief linter

Paste your clipping or UGC brief and see what is missing before creators see it: watermark and keep-live rules, #ad disclosure, cleared music, approved source videos, caps and targeting. Every finding is backed by a real, cited campaign problem, and you get a corrected brief to copy or launch.
Your brief is checked and then discarded — we don't store it.0 / 5,000

What every brief is checked for

Each check is a problem brands have documented in real campaigns. Severity sets how much it counts towards the score.

  • critical · clipping + UGC

    Disclosure (#ad / paid partnership)

    The FTC tells creators to disclose any financial tie to a brand and warns "Don't assume that a platform's disclosure tool is good enough." A 2026 lawsuit against Polymarket alleges a paid clipping scheme passed off as ordinary users.

    Sources: U.S. Federal Trade Commission · Bloomberg Law (2026-06-26) — Allegations in a lawsuit, not findings.

  • critical · clipping + UGC

    Original audio or cleared music

    Record labels are suing brands over music in creator and UGC posts, e.g. Sony v. Kroger (filed 2026-08-21) and UMG v. Quince (2026-04-16, which included a reposted paid influencer video). As one analysis puts it: "There is no creator safe harbour."

    Source: Ethos Engine (2026-10-19) — Summarises filed lawsuits (Sony v. Kroger, Warner v. EssilorLuxottica, UMG v. Quince, Warner v. Crumbl).

  • high · clipping + UGC

    No watermarks, with a consequence

    A brand that ran a paid clipping campaign reported: "Many clips contain the user's personal watermark even when our requirements said: DO NOT USE A WATERMARK." State the rule and what happens when it is broken.

    Source: Peter Claridge (a brand that ran a clipping campaign) (2025-09-15) — First-hand account from one brand.

  • high · clipping

    Approved source videos

    The same brand found that "Some clips are from videos that you didn't even ask them to create clips for." Link the exact videos clippers may cut from.

    Source: Peter Claridge (a brand that ran a clipping campaign) (2025-09-15) — First-hand account from one brand.

  • medium · clipping

    No third-party footage

    For clips built on TV, sports or other people's footage, "that footage is where the real risk lives" — the rights holder can take the clip down or claim it.

    Source: Lumina Clippers (2026-07-22) — Vendor blog.

  • high · clipping + UGC

    Original edits, no reuploads

    Platforms cut reach for reused content: YouTube (October 2026) gives reposted clips fewer recommendations, and Meta reduced distribution for unoriginal content in 2025. "A good clipping campaign isn't 100 accounts posting the same video with slightly different captions."

    Sources: Search Engine Journal (2026-10-01) · GIGAZINE (2025-07-15) · The Blossom Agency (2026) — Vendor blog.

  • high · clipping + UGC

    Keep-live period

    After one paid campaign the brand found that "Virtually all the … videos created by the clippers have been deleted." Say how long a paid clip must stay public.

    Source: Peter Claridge (a brand that ran a clipping campaign) (2025-09-15) — First-hand account from one brand.

  • high · clipping + UGC

    No bought views or bots

    One brand reported paying $1,500 for about 845,000 views "of which 99.999% were bot views".

    Source: Peter Claridge (a brand that ran a clipping campaign) (2025-09-15) — First-hand account from one brand.

  • medium · clipping + UGC

    Target countries and language

    The same brand wrote "All the users from the blocked countries are using VPNs". Name the countries and language you are paying to reach.

    Source: Peter Claridge (a brand that ran a clipping campaign) (2025-09-15) — First-hand account from one brand.

  • medium · clipping + UGC

    Rate and total budget

    Clipping campaigns "stall because the brief was vague." Clippers decide whether to join from the rate and how much budget is left.

    Source: FindClout (2026-08-27) — Vendor blog.

  • medium · clipping + UGC

    Per-clip or per-creator cap

    Budgets can drain unevenly: in one campaign a single clip drew 5.3M of 32.4M total views. A cap per clip or per creator spreads the budget across more creators.

    Sources: Marketing Brew (2026-04-24) — Figures taken from a search summary of the article. · OpenClip (2026) — Vendor blog.

  • medium · clipping + UGC

    Call to action and tracking link

    Views alone rarely prove results: 79% of marketers say they struggle to measure influencer ROI, and "A million views can be worthless." Give every clip one action you can track.

    Sources: Linqia (2026) — Figures taken from a search summary of the report. · Clipur (2026-06-24) — Vendor blog.

  • medium · clipping + UGC

    Brand-safety rules

    Clipper content can be "violent, sexual, racist", and a brand "could be publicly called out for being associated with a controversial clipper." In clipping, "the most clippable moment is the most extreme."

    Sources: ListenFirst (2026-07-22) · Trends.vc (2026-06-10)

  • medium · clipping + UGC

    Product-claim rules

    The FTC says creators "can't make up claims about a product that would require proof the advertiser doesn't have" and "can't talk about your experience with a product you haven't tried."

    Source: U.S. Federal Trade Commission

  • low · clipping + UGC

    Platforms and format

    Vague briefs stall campaigns. Say where to post and the format, so clips are not rejected for avoidable reasons.

    Source: FindClout (2026-08-27) — Vendor blog.

  • low · clipping + UGC

    What gets rejected

    Brands report creators who "didnt follow the brief", and in one reported campaign only 44% of submitted clips were approved. Spell out what gets rejected so creators self-check before posting.

    Sources: Trustpilot (2023-03-26) — Self-selected reviews. · NPR (2026-05-12) — Figure taken from a search summary of the article.

Ready-made briefs by niche

Each template already passes every check. Copy one, or launch it as a campaign.

After the brief: pay only for verified views

On Content Rewardz you set a reward per 1,000 verified views and a budget. Views are verified before payout through several checks on a fixed schedule, and the platform commission is shown on top of your budget before you fund anything.

Frequently asked questions

What does the Brief Linter check?

16 things that have gone wrong in real clipping and UGC campaigns, including watermarks, clips cut from the wrong videos, clips deleted after payout, missing #ad disclosure, music that labels have sued brands over, reused content that platforms now push down, and missing caps, targeting or tracking. Each finding links the source it comes from.

Does it work with briefs written for other platforms?

Yes. Paste any brief as plain text, from any marketplace, agency document or email. The checks look at what the brief says, not where it was written.

Do I need an account?

No. Anyone can check a brief and see the full score, every finding and its sources, and the corrected brief. A free account is only needed to polish the wording or to launch the brief as a campaign.

Is this legal advice?

No. The disclosure and music checks point to the FTC’s guidance and to filed lawsuits so you can see why a rule matters, but they are not legal advice. Check with a lawyer for your situation.

Do you store my brief?

No. Your brief is checked and then discarded. It is only saved if you click "Launch this brief as a campaign", which keeps a draft for 24 hours so it can open pre-filled in the campaign form.

What does "Polish the wording" do?

It optionally rewrites the corrected brief for readability (free account required). We re-check the rewrite and only show it if every rule, link, amount and placeholder is still there; otherwise you keep the checked version.

Sources