D2C product UGC campaign brief template

The brief

Replace the [bracketed] parts with your own details. The starter rate, budget, cap and keep-live period are suggestions; change them to suit you.

[Product] — creator videos

Film your own 15–40 second vertical video of you actually using [Product]: the problem, the product in use, the result you saw.
Call to action: say and show "use code [CODE]" and put [your product link] in your bio, so sales can be tied to each video.

Campaign rules (every clip must follow these):
- Pay: $1.00 per 1,000 verified views. Total budget $300.
- Where and how: post on TikTok, Instagram Reels, YouTube Shorts. Vertical 9:16, 15–60 seconds.
- Disclosure: every post must say it is paid. Turn on the platform's paid-partnership / branded-content label AND write #ad (or "Paid partnership with [brand]") in the caption or on screen. Don't present yourself as an unpaid fan or customer.
- Music: use original audio or a track from the platform's Commercial Music Library / business sound library only. No trending or label-owned songs, even if the app lets you add them.
- No watermarks: no personal watermark, handle overlay or editing-app logo on the video. Clips with a watermark are rejected and not paid.
- Originality: film your own new video for this campaign. No re-using old videos, other creators' content, or the same video across several accounts.
- Keep it live: each paid post must stay public for at least 60 days after it is paid. Posts deleted, archived or made private before then break the campaign rules.
- Real views only: don't buy views, likes, comments or followers, use bots or engagement pods, or post from fake accounts. Only verified views are paid — views are verified before payout through several checks on a fixed schedule.
- Audience: we are paying to reach viewers in [your target countries]. Post in English, and post from an account whose audience is mainly in those countries.
- Cap: one creator can earn at most $50 per clip in this campaign, so the budget reaches more creators.
- Brand safety: no hateful, sexual, violent, political or shock content, and don't post this campaign on accounts that publish that kind of content.
- Claims: only say what is on our product page. No made-up results, health, money or price claims, and don't describe using the product unless you actually have.
- Rejected and not paid: clips that break any rule above, use the wrong source, or are low quality (blurry, cut-off audio, wrong aspect ratio).