Free calculator · for artists, managers & labels
Sound campaign cost calculator
What will it cost to get your song used in TikTok, Reels and Shorts videos? Compare paying creators a flat fee per post with paying only for verified views, and see a sourced, honest estimate of the streams it might lead to.
A. Flat fee per post
1–6 posts
$1,000 at $150–$800 per post (Micro, 10K–100K followers).
At your 10,000 views per post, that is about 10,000–60,000 views ($15–$80 per 1,000).
To match $1 per 1,000, each flat-fee post would need to average 150,000–800,000 views. The fee is paid whether or not the views happen.
B. Pay per verified view
1,000,000 verified views
$1,000 at $1 per 1,000, shared across every creator who joins and gets views. If videos get fewer views, less of the budget is spent.
- TikTok500,000
- Instagram Reels300,000
- YouTube Shorts200,000
Platform commission is added on top of your budget and shown before you fund.
Free sign-up. Your numbers are pre-filled; you review everything before anything is charged.
C. Streams it might lead to
Estimate, not a guarantee5,000–20,000 streams
From 1,000,000 views, using the published industry estimate that 0.5%–2% of views turn into Spotify streams.
For scale only: one breakout hit worked out to about 1 stream per 20 views, which would be 50,000 here. That was one exceptional song, not a planning number.
Most songs see no lasting lift: even among tracks that go viral on TikTok, only about 15% keep a 30%+ Spotify lift four months later (Duetti). See how this is worked out below.
How the numbers are worked out
- A. Flat fee per post. We take a published price range per sponsored post for music creators of the size you pick (Dynamoi, 2026), or your own quote if you enter one. Budget ÷ fee = how many posts you can buy. Fee ÷ the views you expect × 1,000 = what you are really paying per 1,000 views. We also show how many views each post would need to average to cost the same as your per-view rate.
- B. Pay per verified view. Budget ÷ your reward per 1,000 views × 1,000 = the verified views the budget pays for. You choose the rate (the recommended minimum is shown in the calculator and comes from our live settings). Views are verified before payout through several checks on a fixed schedule. The minimum campaign budget comes from our live settings, and the platform commission is added on top and shown before you fund.
- C. Streams estimate. We multiply the views by 0.5% and by 2%, the range one industry guide gives for views that turn into Spotify streams (Orphiq, 2026). We also show what one breakout hit worked out to (about 1 stream per 20 views, derived from 21.7 billion views and 1.1 billion streams) (Dynamoi, 2026), purely for scale: the same source says not to use it for planning.
- Why it's only an estimate. No public study gives a reliable views-to-streams rate. Of the 20% of people who followed an artist on TikTok after discovering them, only 26% listened to more of their music (MIDiA Research, Sep 2025). Under 1% of tracks go viral on TikTok, and only about 15% of those keep a 30%+ Spotify lift four months later (Duetti via iMusician, Feb 2025). Spotify streams per TikTok post at the 100K-post mark fell from about 738 in 2020 to about 275 in 2025 (Chartmetric, Nov 2025). The ratios come from TikTok data; for Reels and Shorts they are even rougher.
- What genre and country change. Only the campaign brief and the example inputs. Duetti found no genre more likely to go viral, and we found no cited public data on creator prices or conversion by genre or country, so we don't invent one.
All maths runs in your browser. Nothing you type is saved unless you press “Create a campaign with this budget”.
Published creator prices for song promotion
Per sponsored post, music creators, by follower count (Dynamoi, 2026). The same source puts the average at $210 per sponsored post in the music and dance niche (2025).
| Creator size | Followers | Per post |
|---|---|---|
| Nano | 1K–10K followers | $50–$200 |
| Micro | 10K–100K followers | $150–$800 |
| Mid-tier | 100K–500K followers | $500–$2,500 |
| Macro | 500K–1M followers | $2,000–$5,000 |
| Mega | 1M+ followers | $5,000–$20,000+ |
Reported real quotes
- TikTok creator, 80K+ followers: $150–$400 per post (NPR, Jul 2026)
- TikTok creator, 1.1M followers: $300–$600 per video (NPR, Jul 2026)
- US TikTok music creators, 10K–500K followers: $150–$2,000 per video (LaunchPoint, Mar 2026)
Flat fee vs. paying per verified view
In NPR's July 2026 reporting, a creator with 1.1 million followers says the views are so volatile it's hard to price himself, and that “now everything is tied to the performance of a video”. A flat fee puts that risk on you: one post that flops costs the same as one that takes off. Paying per verified view moves the risk to the result: the budget is spent only as views are delivered, across every creator who joins.
On Content Rewardz you set a reward per 1,000 verified views and a budget. Views are verified before payout through several checks on a fixed schedule, and the platform commission is shown on top of your budget before you fund anything.
Frequently asked questions
How much does it cost to promote a song on TikTok?
Flat fees: published 2026 ranges for music creators run from about $50–$200 per sponsored post for nano creators (1K–10K followers) to $5,000–$20,000+ for 1M+ followers, with an average of $210 in the music and dance niche (Dynamoi). NPR (July 2026) reported quotes of $150–$400 per post for an 80K-follower creator and about $300–$600 per video at 1.1M followers. Paying per verified view, you set the rate per 1,000 views yourself.
What is a sound campaign?
A campaign where many creators post short videos that use your song as the sound, so it shows up across TikTok, Instagram Reels and YouTube Shorts. You can pay creators a flat fee per post, or pay per verified view across everyone who joins.
How many streams will I get from TikTok views?
Nobody can promise a number. One industry guide estimates 0.5%–2% of views turn into Spotify streams (Orphiq, 2026). MIDiA (Sept 2025) found only 26% of people who followed an artist on TikTok after discovering them listened to more of their music, and Duetti found only about 15% of viral tracks kept a lasting Spotify lift. The calculator shows an estimate, not a guarantee.
Is pay per view cheaper than paying per post?
It depends on the views. A flat fee is paid whether or not the post is watched. The calculator shows how many views each flat-fee post would need to average to cost the same as your per-view rate, so you can judge whether that is realistic.
What is the minimum budget and CPM on Content Rewardz?
The minimum campaign budget is shown in the calculator and comes from our live settings. The recommended minimum reward per 1,000 verified views is shown there too. The platform commission is added on top of your budget and shown before you fund.
Is it safe for my Spotify account to pay for TikTok views?
On Content Rewardz you pay creators for real views on their own short-form videos; nothing touches your streaming numbers directly. Spotify warns that paid services which guarantee streams are not legitimate, so avoid anyone who promises streams.
By genre
By country
More free music tools
- Can Brands Use This Song?Can my brand, or a creator we pay, use this song on TikTok, Instagram or YouTube?
- Sound PulseWhich music videos are most popular on YouTube in each country, and which Shorts name each song?
- Song Promo KitWhere should TikTok start my song, and what goes in the creator brief and release plan?
Sources
Checked 25 October 2026. Vendor pages are labelled as vendor pages.
- Music influencers are getting paid to promote songs — and they're not telling you — NPR (Isabella Gomez Sarmiento), 13 July 2026A creator with over 80,000 followers charges $150–$400 per song post; one with 1.1 million charges about $300–$600 per video; per-view deals of "$2 per thousand views" are described.
- TikTok creator pricing for music promotion — Dynamoi (music marketing vendor; tier table cites Influencer Marketing Hub, Insense, Collabstr), Published 1 January 2026, updated 26 April 2026Music creator rates per sponsored post by follower tier, and an average of $210 per sponsored post in the music and dance niche (as of 2025).
- How much do music TikTok creators charge? — LaunchPoint, Updated March 2026"$150 and $2,000 per video for TikTok creators with 10K to 500K followers" (US), plus per-format ranges.
- How to convert TikTok followers to Spotify listeners — Orphiq, April 2026"Between 0.5% and 2% of views typically convert to Spotify streams", depending on the artist, the song and how well the funnel is built.
- TikTok to streaming conversion benchmarks — Dynamoi (music marketing vendor), Published 4 January 2026, updated 26 April 2026Derives about 0.05 Spotify streams per TikTok view from one breakout hit (21.7 billion views, 1.1 billion streams, figures via Music Business Worldwide) and warns: "Do not use them as planning coefficients."
- New MIDiA Research data shows why virality is not building fandom — MIDiA Research (survey of 10,000 consumers), 16 September 2025Of the 20% of consumers who followed an artist on TikTok after discovering them, only 26% listened to more of their music (45% on other social platforms). Under a third of TikTok users have ever used "add to music app".
- TikTok virality doesn't translate into streaming growth (Duetti Music Economics Report) — iMusician, reporting Duetti data, 21 February 2025Under 1% of tracks go viral on TikTok (creations doubling in a month, 250K+ creations), and only ~15% of those keep a 30%+ Spotify lift four months later. No genre was more likely to go viral.
- Songs are going viral faster than ever — but fewer are becoming streaming hits — Chartmetric (Jubran Haddad), 7 November 2025Spotify streams per TikTok post at the 100K-post mark fell from about 738 (2020) to roughly 275 (2025).
- Artificial streaming and paid 3rd-party services that guarantee streams — Spotify for Artists, Live page, checked October 2026"Paid 3rd-party services that guarantee streams aren't legitimate."
Estimates, not guarantees. Real costs and results vary. This is general information, not legal or financial advice: check the licence terms that apply to you, and talk to a qualified professional before you rely on it.