Free calculator · cited rates
UGC & influencer price calculator
Flat fee (published rates)
$6,000 – $24,000
3 × impact.com's 2025 US average rate-card range for a micro TikTok creator (per post).
Marketplace reality check: Collabstr's average actual payout per TikTok engagement in 2025 was $186 — $558 for 3.
At 30,000 expected views, the low end of the rate-card range works out to $200 per 1,000 views — paid whether or not the views happen.
Pay per verified view
$9
30,000 views × $0.3 per 1,000 — and only for views that are verified. If the videos get fewer views, you pay less.
Plus a platform commission, shown before you fund.
For the same money as the low rate-card fee ($6,000), $0.3 per 1,000 would pay for 20,000,000 verified views, spread across as many creators as join.
Rates: impact.com (Average cost per post in the United States for 2025, based on influencer rate cards gathered by impact.com's influencer programs team.) and Collabstr / Net Influencer (Average ACTUAL payout per engagement on the Collabstr marketplace in 2025 (21,000 collaborations analysed) — what was paid, not listed rates.). Real quotes vary by niche, usage rights and engagement; enter yours above for the most accurate comparison.
The published rates we use
Average cost per post in the United States for 2025, based on influencer rate cards gathered by impact.com's influencer programs team.
| Tier | TikTok | YouTube (sponsored video) | |
|---|---|---|---|
| Nano (under 15K) | $500 – $2,000 | $500 – $2,000 | $1,000 – $2,500 |
| Micro (15K–75K) | $2,000 – $8,000 | $2,000 – $8,000 | $2,500 – $9,000 |
| Mid-tier (75K–250K) | $8,000 – $20,000 | $8,000 – $20,000 | $9,000 – $25,000 |
| Macro (250K–1M) | $20,000 – $45,000 | $20,000 – $45,000 | $25,000 – $49,000 |
| Mega / celebrity (1M+) | $45,000+ | $45,000+ | $49,000+ |
Average ACTUAL payout per engagement on the Collabstr marketplace in 2025 (21,000 collaborations analysed) — what was paid, not listed rates. Averages: TikTok $186, Instagram $193, YouTube $255, UGC $154.
Flat fee vs. paying per verified view
A flat fee buys a post; the views are your risk. Dividing the fee by the views you realistically expect gives you the effective price per 1,000 views, which you can compare directly with a pay-per-view rate. Use the creator's recent median views rather than their best video — one viral post can make a rate card look cheaper than it is.
On Content Rewardz you set a reward per 1,000 verified views and a budget. Views are verified before payout through several checks on a fixed schedule, and the platform commission is shown on top of your budget before you fund anything.
Frequently asked questions
How much does a TikTok or Instagram influencer charge per post?
impact.com's 2025 US rate guide puts the average at $500–$2,000 per post for nano creators (under 15K followers), $2,000–$8,000 for micro (15K–75K), $8,000–$20,000 for mid-tier (75K–250K), $20,000–$45,000 for macro (250K–1M) and $45,000+ for celebrities — the same ranges for TikTok and Instagram.
Why are marketplace prices so much lower than rate cards?
Rate cards are what creators ask; marketplace data shows what was paid. Collabstr's 2026 report found an average actual payout of $186 per TikTok engagement, $193 for Instagram, $255 for YouTube and $154 for UGC in 2025 — far below published rate cards, which is why we show both.
How much does a UGC video cost?
Collabstr reported an average actual payout of $154 per UGC engagement in 2025. Collabstr lists UGC as platform-agnostic (not tied to a creator posting it on their own channel), so that price is for the video itself — reach is not included.
What does "pay per verified view" mean?
Instead of a flat fee per post, you set a reward per 1,000 views (from the platform minimum shown in the calculator) and a budget. Creators post, and you pay only for views that pass verification. If a video flops, it costs little; if it takes off, you pay for the reach you actually got, until the budget runs out.
Is this calculator accurate for my niche?
The published ranges are averages and vary widely by niche, engagement, usage rights and exclusivity. If you have a real quote, enter it — the calculator then compares your actual quote with the pay-per-view cost.
Sources
- 2025 influencer rate guide: what content creators charge per post — impact.comAverage cost per post in the United States for 2025, based on influencer rate cards gathered by impact.com's influencer programs team.
- Collabstr 2026 Influencer Marketing Report (reported by Net Influencer, Jan 12, 2026) — Collabstr / Net InfluencerAverage ACTUAL payout per engagement on the Collabstr marketplace in 2025 (21,000 collaborations analysed) — what was paid, not listed rates.