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Creator campaign brief generator

Paste a product link. Get a brief creators can film from today — with creative rules taken from what TikTok and Google have published about their best-performing video ads, not generic “make a strong hook” advice.

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Campaign goal
Target markets (sets the ad-disclosure rules in the brief)

We list only markets where we can cite the regulator's own guidance.

Usage rights

Free, no login needed. We read only the public page you link.

What every brief is built on

The generator picks from these published findings and applies them to your product. Note that platforms describe them as patterns in top-performing ads (correlational), not guarantees.

Why a brief, then pay per verified view?

TikTok's own guidance recommends running 3–5 different creatives per ad group. A pay-per-view campaign gets you that variety by default: many creators film their own take on one brief, and the budget flows to the videos real people actually watch.

On Content Rewardz you set a reward per 1,000 verified views and a budget. Views are verified before payout through several checks on a fixed schedule, and the platform commission is shown on top of your budget before you fund anything.

Want ready-to-film scripts instead? Try the UGC ad script generator.

Frequently asked questions

What does the brief generator actually produce?

A campaign draft that maps field-for-field onto the Content Rewardz campaign form: name, a short description for creators, detailed requirements, platforms, content type, category, hashtags, a caption template, a reward per 1,000 verified views and a starter budget. You can edit every field before launching.

Where do the creative rules in the brief come from?

From published platform research, not opinion. For example, TikTok reports that over 63% of its highest click-through-rate videos show the key message or product within the first 3 seconds, and Google's ABCD guidance found brand mentions land better when said by the person on screen than by a voice-over. Each rule in your brief applies one of these findings to your product, and the sources are linked on this page.

How is the suggested rate and budget chosen?

The draft starts at the platform minimum reward per 1,000 verified views and the platform minimum budget. It aims for a modest first test so you can see which creators and angles work before scaling. You can change both before launching.

Do I need an account to use it?

No. Generating a brief is free and needs no login. You only create a free account when you want to launch it — the draft then opens pre-filled in the campaign form. A campaign stays a draft until you fund it.

Does the brief include the right #ad disclosure for my country?

Yes, for the markets we can cite: the United States (FTC Disclosures 101), the United Kingdom (ASA/CAP and CMA influencer guide), India (ASCI influencer guidelines) and the EU (Unfair Commercial Practices Directive and the European Commission's Influencer Legal Hub). Pick your markets and the brief adds each regulator's wording, for example that the FTC says not to use "collab" while ASCI lists "Collaboration" as a permitted label. It is general guidance, not legal advice.

Is the brief checked before I see it?

Every brief runs through our Brief Linter first. Any missing critical or high-severity rule (disclosure, music rights, watermarks, originality, keep-live period, no bought views) is added automatically, and you see the score. You also get a creator-facing brief and an internal brand brief with KPIs, usage rights and an approval checklist, exportable to Word, PDF or Markdown.

What happens if the writer is busy?

You still get a brief. When our writer is busy, or is not offered where you are, the tool builds the draft from the same research-based template and your inputs, and tells you so.

Sources