Brand Campaign Kit — Free Brief Template, Budget Planner & CPM Guide

About this product

Running a short-form video campaign on TikTok, Instagram Reels or YouTube Shorts? This free kit takes you from idea to a ready-to-launch brief in about 15 minutes. **What's inside** - **Campaign brief template.** Same fields, same order as the Content Rewardz Create Campaign form, so you can copy-paste your answers. Editable (.md) and printable (PDF). - **3 filled examples.** A DTC product (UGC), a podcast clipping campaign and an app launch. The brands are made up, to show how to fill in each field. - **Budget planner (.xlsx + Google Sheets .csv).** Type your budget, CPM and platform split. See how many verified views your budget can pay for, the commission on top and the wallet amount you need. Add your own paid-social CPMs to compare. - **CPM & requirements guide (4-page PDF).** How to set your CPM, write requirements creators can follow, pick platforms, what "verified views" means, and a launch checklist. **Pricing facts used in the kit** - Minimum campaign budget: $100. - You set the CPM. Recommended minimum $0.30 per 1,000 verified views. Suggested starting points: Clipping $0.40, UGC $1.00. - A platform commission is added on top of your budget. The form shows the exact amount before you fund. - You pay only for verified views. Views are checked through several checks on a fixed schedule before any payout. Unspent budget goes back to your wallet. **How to use it** 1. Click "Get for free". The kit goes to your library. 2. Download and unzip it. 3. Fill in the planner and the brief. 4. Launch at contentrewardz.com/brand/campaigns/new. Creating a campaign is free; it stays a Draft until you fund it. Works with Excel, Google Sheets, LibreOffice and any PDF reader. ### FAQ - **Is it really free?** Yes. No payment and no card needed. You only need a Content Rewardz account. - **Do I have to run a campaign?** No. The templates work for any creator campaign. They map 1:1 to our form to save you time if you do. - **Are the examples real customers?** No. They are made-up brands to show how to fill in the form. - **Are the view numbers a forecast?** No. They are the most a budget can pay for at a given CPM. Real results depend on your content, CPM and creators.