BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Content Rewardz//2027 Marketing Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:2027 Marketing Calendar (Content Rewardz) X-WR-CALDESC:Extra public holidays (US\, UK\, China): data from the date-h olidays project by commenthol\, based on Wikipedia\, licensed CC BY-SA 3. 0. Licence: https://creativecommons.org/licenses/by-sa/3.0/ Data source: https://github.com/commenthol/date-holidays BEGIN:VEVENT UID:new-year-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270101 DTEND;VALUE=DATE:20270102 SUMMARY:New Year's Day / resolution season DESCRIPTION:Content angle: Pitch January content at "exercising more" — th e most common resolution — and aim it at under-45s\, who are about twice as likely to make one. A 30-day challenge series filmed by several creato rs beats a single launch post.\nSource: YouGov\, Americans' New Year's re solutions for 2026 (Dec 23\, 2025) https://yougov.com/en-us/articles/5378 9-americans-new-years-resolutions-2026-poll\nSuggested creator campaign s tart: 14 days before.\nPlan it: https://contentrewardz.com/tools/marketin g-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:mlk-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270118 DTEND;VALUE=DATE:20270119 SUMMARY:Martin Luther King Jr. Day DESCRIPTION:Suggested creator campaign start: 7 days before.\nPlan it: htt ps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:republic-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270126 DTEND;VALUE=DATE:20270127 SUMMARY:Republic Day DESCRIPTION:Suggested creator campaign start: 7 days before.\nPlan it: htt ps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:lunar-new-year-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270206 DTEND;VALUE=DATE:20270207 SUMMARY:Lunar New Year (Year of the Goat) DESCRIPTION:Content angle: Food dominates Lunar New Year buying across mar kets (64–75%)\, and in Singapore 43% start 2–4 weeks ahead — so run food / snack gifting creator videos 3–4 weeks before\, not in New Year week.\n Source: Milieu Insight\, Lunar New Year in the Age of Cost Consciousness (Jan 2026) https://www.mili.eu/vn/insights/chinese-new-year-in-the-age-of -cost-consciousness\nSuggested creator campaign start: 28 days before.\nP lan it: https://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:super-bowl-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270214 DTEND;VALUE=DATE:20270215 SUMMARY:Super Bowl LXI DESCRIPTION:Content angle: Spending is about the party\, not the game: NRF /Prosper put Super Bowl LX spending at a record $20.2 billion ($94.77 per person). "Host the watch party" content (snack boards\, décor\, outfits) is where your product fits — you do not need a TV ad.\nSource: NRF / Pro sper Insights & Analytics\, Super Bowl data (2026) https://nrf.com/resear ch-insights/holiday-data-and-trends/super-bowl\nSuggested creator campaig n start: 21 days before.\nPlan it: https://contentrewardz.com/tools/marke ting-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:valentines-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270214 DTEND;VALUE=DATE:20270215 SUMMARY:Valentine's Day DESCRIPTION:Content angle: Go beyond couples: 35% planned gifts for pets\, 33% for friends and 21% for co-workers\, and online was the top shopping destination (38%). "Gifts for your dog / your bestie / your work wife" a ngles reach shoppers most brands ignore.\nSource: NRF / Prosper Insights & Analytics\, Valentine's Day spending expected to reach new records (Jan 27\, 2026) https://nrf.com/media-center/press-releases/valentine-s-day-s pending-expected-to-reach-new-records\nSuggested creator campaign start: 21 days before.\nPlan it: https://contentrewardz.com/tools/marketing-cale ndar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:presidents-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270215 DTEND;VALUE=DATE:20270216 SUMMARY:Presidents' Day DESCRIPTION:Suggested creator campaign start: 10 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:mothering-sunday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270307 DTEND;VALUE=DATE:20270308 SUMMARY:Mothering Sunday (UK Mother's Day) DESCRIPTION:Suggested creator campaign start: 21 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:womens-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270308 DTEND;VALUE=DATE:20270309 SUMMARY:International Women's Day DESCRIPTION:Suggested creator campaign start: 14 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:eid-al-fitr-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270309 DTEND;VALUE=DATE:20270310 SUMMARY:Eid al-Fitr (end of Ramadan) (tentative) DESCRIPTION:Tentative date.\nExpected date\; the exact day depends on moon sighting and can differ by a day by country.\nContent angle: Treat it as a ~60-day season\, not one day: 27% start planning 2–3 weeks before Rama dan\, 67% end up buying more than planned\, and 7 in 10 seek Ramadan cont ent. Start with prep/hosting videos before Ramadan and finish with Eid gi fting.\nSource: Ipsos & TikTok for Business\, Ramadan 2026: the 60-day sh opping season (Feb 2026) https://www.ipsos.com/sites/default/files/ct/new s/documents/2026-02/Ipsos%20POV%20Article_Ramadan%202026%20v3%2025022026_ 1.pdf\nSuggested creator campaign start: 45 days before.\nPlan it: https: //contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:holi-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270322 DTEND;VALUE=DATE:20270323 SUMMARY:Holi DESCRIPTION:Holika Dahan is the evening before (Mar 21).\nSuggested creato r campaign start: 14 days before.\nPlan it: https://contentrewardz.com/to ols/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-uk-2027-03-26-goodfriday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270326 DTEND;VALUE=DATE:20270327 SUMMARY:Good Friday DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:easter-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270328 DTEND;VALUE=DATE:20270329 SUMMARY:Easter Sunday DESCRIPTION:Content angle: 92% plan to buy candy\, but more money goes to gifts ($3.9B) and clothing ($3.7B) than candy ($3.5B). Use candy as the h ook and sell the "Easter basket upgrade" or outfit.\nSource: NRF / Prospe r Insights & Analytics\, Easter spending expected to reach a record $24.9 billion (Mar 24\, 2026) https://nrf.com/media-center/press-releases/east er-spending-expected-to-reach-a-record-24-9-billion\nSuggested creator ca mpaign start: 21 days before.\nPlan it: https://contentrewardz.com/tools/ marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-china-2027-04-05-qingmingfestival-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270405 DTEND;VALUE=DATE:20270406 SUMMARY:Qingming Festival DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-china-2027-05-01-labourday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270501 DTEND;VALUE=DATE:20270502 SUMMARY:Labour Day DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-uk-2027-05-03-earlymaybankholiday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270503 DTEND;VALUE=DATE:20270504 SUMMARY:Early May bank holiday DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:mothers-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270509 DTEND;VALUE=DATE:20270510 SUMMARY:Mother's Day (US\, India\, Canada\, Australia…) DESCRIPTION:Content angle: 75% buy flowers\, but jewelry leads spending ($ 7.5B of a record $38B). Position your product as "the gift next to the fl owers" rather than competing with them.\nSource: NRF / Prosper Insights & Analytics\, Mother's Day spending expected to hit record $38 billion (Ap r 21\, 2026) https://nrf.com/media-center/press-releases/mother-s-day-spe nding-expected-to-hit-record-38-billion\nSuggested creator campaign start : 21 days before.\nPlan it: https://contentrewardz.com/tools/marketing-ca lendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:eid-al-adha-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270517 DTEND;VALUE=DATE:20270518 SUMMARY:Eid al-Adha (tentative) DESCRIPTION:Tentative date.\nExpected date\; depends on moon sighting.\nSu ggested creator campaign start: 14 days before.\nPlan it: https://content rewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:memorial-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270531 DTEND;VALUE=DATE:20270601 SUMMARY:Memorial Day DESCRIPTION:Suggested creator campaign start: 14 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-uk-2027-05-31-springbankholiday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270531 DTEND;VALUE=DATE:20270601 SUMMARY:Spring bank holiday DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-china-2027-06-01-childrensday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270601 DTEND;VALUE=DATE:20270602 SUMMARY:Children's Day DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-china-2027-06-09-dragonboatfestival-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270609 DTEND;VALUE=DATE:20270610 SUMMARY:Dragon Boat Festival DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:fathers-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270620 DTEND;VALUE=DATE:20270621 SUMMARY:Father's Day (US\, India\, UK…) DESCRIPTION:Content angle: Electronics and personal care show the largest gains\, and online is the top destination (38%). Creator "grooming kit / gadget test" reviews fit better than generic gift lists.\nSource: NRF / P rosper Insights & Analytics\, Father's Day spending to hit record $27.9 b illion (Jun 10\, 2026) https://nrf.com/media-center/press-releases/father -s-day-spending-to-hit-record-27-9-billion\nSuggested creator campaign st art: 21 days before.\nPlan it: https://contentrewardz.com/tools/marketing -calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:us-independence-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270704 DTEND;VALUE=DATE:20270705 SUMMARY:Independence Day DESCRIPTION:Federal holiday observed Mon\, Jul 5.\nSuggested creator campa ign start: 14 days before.\nPlan it: https://contentrewardz.com/tools/mar keting-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:india-independence-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270815 DTEND;VALUE=DATE:20270816 SUMMARY:Independence Day DESCRIPTION:Suggested creator campaign start: 10 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:raksha-bandhan-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270817 DTEND;VALUE=DATE:20270818 SUMMARY:Raksha Bandhan DESCRIPTION:Content angle: Searches for "same day delivery rakhi" jump the day before\, and 90% of festive shoppers treat delivery within two days as non-negotiable. Run "still arrives in time" creator videos in the fina l 48 hours.\nSource: MediaNews4U\, 70% of festive purchases are impulse-d riven (Google-commissioned Ipsos study) (Oct 2026) https://www.medianews4 u.com/70-of-festive-purchases-are-impulse-driven-despite-9-in-10-shoppers -researching-google/\nSuggested creator campaign start: 14 days before.\n Plan it: https://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-uk-2027-08-30-summerbankholiday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270830 DTEND;VALUE=DATE:20270831 SUMMARY:Summer bank holiday DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ganesh-chaturthi-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270904 DTEND;VALUE=DATE:20270905 SUMMARY:Ganesh Chaturthi DESCRIPTION:Suggested creator campaign start: 14 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:labor-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270906 DTEND;VALUE=DATE:20270907 SUMMARY:Labor Day DESCRIPTION:Suggested creator campaign start: 14 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-china-2027-09-15-midautumnfestival-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20270915 DTEND;VALUE=DATE:20270916 SUMMARY:Mid-Autumn Festival DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-china-2027-10-01-nationalday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271001 DTEND;VALUE=DATE:20271002 SUMMARY:National Day DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:dussehra-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271009 DTEND;VALUE=DATE:20271010 SUMMARY:Dussehra DESCRIPTION:Suggested creator campaign start: 21 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-us-2027-10-11-columbusday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271011 DTEND;VALUE=DATE:20271012 SUMMARY:Columbus Day DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:dhanteras-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271027 DTEND;VALUE=DATE:20271028 SUMMARY:Dhanteras DESCRIPTION:Suggested creator campaign start: 30 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:diwali-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271029 DTEND;VALUE=DATE:20271030 SUMMARY:Diwali (Lakshmi Puja) DESCRIPTION:Content angle: Interest in "Diwali sales" starts surging as ea rly as August\, and festive shoppers watched 7.7 online videos before buy ing. Seed creator videos from August — and make sure your brand shows up on Google search\, where social discovery hands off.\nSource: Google (Thi nk with Google India) / Ipsos Shopping Moments Study\, Win India's Tyohaa r 2026 (2026 (Sep–Nov 2025 data)) https://business.google.com/in/think/co nsumer-insights/festive-advertising-strategy-ai-search-india/\nSuggested creator campaign start: 60 days before.\nPlan it: https://contentrewardz. com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:halloween-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271031 DTEND;VALUE=DATE:20271101 SUMMARY:Halloween DESCRIPTION:Content angle: 49% start Halloween shopping in September or ea rlier\, and pet costumes alone are a $0.92B category. Post costume / déco r ideas in early September\; pet angles are an underused niche.\nSource: NRF / Prosper Insights & Analytics\, NRF Halloween survey: spending expec ted to reach $13.5 billion (Sep 22\, 2026) https://nrf.com/media-center/p ress-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-re ach-13-5-billion\nSuggested creator campaign start: 50 days before.\nPlan it: https://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:singles-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271111 DTEND;VALUE=DATE:20271112 SUMMARY:Singles' Day (11.11) DESCRIPTION:Content angle: It is now a five-week season (Oct 7 – Nov 11 in 2025\, GMV 1\,695 billion CNY)\, and short-video platforms (Kuaishou\, D ouyin) start first. Seed content in early October.\nSource: Syntun (via T echNode Global)\, Syntun 2025 Double 11 Promotion Report (Nov 2025) https ://technode.global/prnasia/syntun-2025-double-11-promotion-report-the-gmv -during-china-double-11-shopping-festival-reached-1695-billion-cny-238-bi llion-usd/\nSuggested creator campaign start: 35 days before.\nPlan it: h ttps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:ph-us-2027-11-11-veteransday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271111 DTEND;VALUE=DATE:20271112 SUMMARY:Veterans Day DESCRIPTION:Public holiday.\nSource: date-holidays by commenthol\, Public holiday data (US\, UK\, China)\, licensed CC BY-SA 3.0\, based on Wikiped ia (bundled with the site) https://github.com/commenthol/date-holidays\nL icence: CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/\nSug gested creator campaign start: 7 days before.\nPlan it: https://contentre wardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:thanksgiving-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271125 DTEND;VALUE=DATE:20271126 SUMMARY:Thanksgiving DESCRIPTION:Suggested creator campaign start: 21 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:black-friday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271126 DTEND;VALUE=DATE:20271127 SUMMARY:Black Friday DESCRIPTION:Content angle: Social media's share of holiday revenue grew 40 .3% YoY (to 4.6%) and affiliates/partners including creators drove 20.4%\ ; Black Friday ($11.8B\, +9.1%) grew faster than Cyber Monday. Front-load creator posts to Thanksgiving week.\nSource: Adobe Analytics\, Holiday s hopping season drove a record $257.8 billion online (Jan 2026) https://ne ws.adobe.com/news/downloads/pdfs/2026/01/010726-2025-holiday-shopping-sea son.pdf\nSuggested creator campaign start: 30 days before.\nPlan it: http s://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:cyber-monday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271129 DTEND;VALUE=DATE:20271130 SUMMARY:Cyber Monday DESCRIPTION:Content angle: Still the single biggest online day ($14.25B in 2025) inside a $44.2B Cyber Week\, with buy-now-pay-later at $1.03B on C yber Monday alone. Mention installment options in the creator script if y ou offer them.\nSource: Adobe Analytics\, Holiday shopping season drove a record $257.8 billion online (Jan 2026) https://news.adobe.com/news/down loads/pdfs/2026/01/010726-2025-holiday-shopping-season.pdf\nSuggested cre ator campaign start: 30 days before.\nPlan it: https://contentrewardz.com /tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:giving-tuesday-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271130 DTEND;VALUE=DATE:20271201 SUMMARY:Giving Tuesday DESCRIPTION:Suggested creator campaign start: 14 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:hanukkah-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271224 DTEND;VALUE=DATE:20271225 SUMMARY:Hanukkah begins (at sundown) DESCRIPTION:Dec 24\, 2027 – Jan 1\, 2028.\nSuggested creator campaign star t: 21 days before.\nPlan it: https://contentrewardz.com/tools/marketing-c alendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:christmas-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271225 DTEND;VALUE=DATE:20271226 SUMMARY:Christmas DESCRIPTION:Content angle: 43% start holiday shopping before November\, an d 47% say they would like to receive gift cards. Run gift-guide creator v ideos from October\, then "what to buy with your gift card" videos in the week after Christmas.\nSource: NRF / Prosper Insights & Analytics\, Affo rdability shapes winter holiday shopping\, according to NRF holiday surve y (Oct 20\, 2026) https://nrf.com/media-center/press-releases/affordabili ty-shapes-winter-holiday-shopping-according-to-nrf-holiday-survey\nSugges ted creator campaign start: 60 days before.\nPlan it: https://contentrewa rdz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:boxing-day-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271226 DTEND;VALUE=DATE:20271227 SUMMARY:Boxing Day DESCRIPTION:Content angle: UK Boxing Day footfall jumped 4.4% year-on-year in 2025 — people went back to stores. If you sell in stores\, pair creat or videos with an "in store today" call-to-action\, not only an online co de.\nSource: SGI Europe\, UK retailers see best Boxing Day in a decade (D ec 29\, 2025) https://www.sgieurope.com/consumer/uk-retailers-see-best-bo xing-day-in-decade/118788.article\nSuggested creator campaign start: 14 d ays before.\nPlan it: https://contentrewardz.com/tools/marketing-calendar /2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:new-years-eve-2027@contentrewardz.com DTSTAMP:20261110T175933Z DTSTART;VALUE=DATE:20271231 DTEND;VALUE=DATE:20280101 SUMMARY:New Year's Eve DESCRIPTION:Suggested creator campaign start: 14 days before.\nPlan it: ht tps://contentrewardz.com/tools/marketing-calendar/2027 URL:https://contentrewardz.com/tools/marketing-calendar/2027 TRANSP:TRANSPARENT END:VEVENT END:VCALENDAR